SDE Add-Backs: What Your Business Really Earns (and What a Buyer Will Believe)
What Seller's Discretionary Earnings are, which add-backs buyers and SBA lenders usually accept, which ones raise eyebrows, and how to document them before you sell.
I'm Jonas Martin, a business broker with American Business Brokers in Fort Myers. I help owners across Sarasota, Charlotte, Manatee and Lee counties value, market and sell their businesses confidentially, and I help buyers, including international E-2 investors, find and acquire the right one.

Whether you're planning an exit or looking for your next opportunity, the process should be confidential, organized and grounded in real numbers.
A realistic valuation, preparation of your financials and story, confidential marketing to qualified buyers, and hands-on support through negotiation, due diligence and closing.
How selling works →Help defining what you're looking for, access to businesses for sale through American Business Brokers, guidance on financing options, and a clear path from first look to closing.
How buying works →Having completed the E-2 Treaty Investor process myself, I understand what Canadian and other treaty-country investors face when buying a U.S. business. I work alongside your immigration attorney.
E-2 buyers →I represent all kinds of Florida businesses. Owner-operated service businesses are a particular strength: they're often the most attractive to buyers, and the most important to position carefully.
What drives your business's valueBased at the American Business Brokers office in Fort Myers, I focus on:
I also work with sellers and buyers throughout Florida.
My grandmother, Olive Louise Martin, started in real estate in 1952 as one of the first female Realtors in Canada. My father Ross was a builder and broker, and my mother Joy a designer and realtor. I grew up around conversations about building, financing and sales.
My own career has covered construction, new-home sales management, founding and running a development company, and brokerage since 2003. Today in Florida, I focus on business brokerage.
Read my full background →Jonas Martin was a true blessing throughout the entire process of selling our business. From the very beginning he made everything easy and comfortable for us. He handled the details, kept us informed, and guided us every step of the way so we never felt overwhelmed. Selling a business is a big decision, and Jonas took the stress out of it. We are grateful for his professionalism, patience, and genuine care. We highly recommend him to anyone looking to sell their business.
Jonas Martin guided us through the entire purchase process with clarity and patience. He worked closely with our immigration attorney and understood exactly what we were dealing with because of his own experience as an E-2 investor. He set clear expectations from the start, explained each step, and made a complicated process feel straightforward and manageable. We always knew where we stood and what came next. We are thankful for his expertise and support and would recommend him to anyone buying a business, especially those navigating immigration requirements.
Jonas is the most wonderful Business Broker we’ve worked with. He is professional, honest and makes the whole process, whether buying or selling, fun and enjoyable.
What Seller's Discretionary Earnings are, which add-backs buyers and SBA lenders usually accept, which ones raise eyebrows, and how to document them before you sell.
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